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Sungkyu LEE
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Degree Earned 【 display / non-display 】
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Ph.D. in Marketing, Management, Korea University, 2018/02
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M.S. in Marketing, Management, Korea University , 2010/02
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B.A. in Psychology, Psychology, Korea University, 2007/08
Professional Career On-Campus 【 display / non-display 】
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Akita International University Faculty of International Liberal Arts Global Business Program (Ryoiki), Assistant Professor, 2021/04 -
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Akita International University Faculty of International Liberal Arts Global Business Program (Katei), Assistant Professor, 2019/09 - 2021/03
External Career 【 display / non-display 】
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Korea University, Institute for Business Research & Education, Researcher, 2018/03 - 2019/02
Academic Society Affiliations 【 display / non-display 】
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American Marketing Association, 2016/03 - , UNITED STATES
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Korean Marketing Association, 2015/09 - , KOREA REPUBLIC OF
Academic Papers 【 display / non-display 】
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Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness?, International Journal of Advertising, 2020/01, Kim et al.
Research paper (scientific journal), Multiple Authorship, English
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A Store Brand’s Country-of-Origin or Store Image: What Matters to Consumers?, International Marketing Review, 2017, Garrett et al.
Research paper (scientific journal), Multiple Authorship, English
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A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities, Journal of Product Innovation Management, 2013, Lee et al.
Research paper (scientific journal), Multiple Authorship, English
Grant-in-Aid for Scientific Research 【 display / non-display 】
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National Research Foundation of Korea,2017/01 - 2018/12,Brand Management Studies for Private Labels
Joint Research Activities 【 display / non-display 】
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Service Innovation Studies, 2018/01 - , International Collaboration
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Competitor Partnership Studies, 2018/01 - , International Collaboration
On-Campus Classes/Subjects In Charge of 【 display / non-display 】
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2023, Fall, ECN318-1_F, Global Marketing
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2023, Fall, ECN317-1_F, Consumer Behavior
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2023, Fall, ECN401-3_F, Global Business Capstone Seminar
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2023, Spring, ECN334-1_S, Strategic Management
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2023, Spring, ECN270-1_S, Principles of Marketing