Basic Information

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Lai-Wan Carol HOOI


Nationality

MALAYSIA

Research Fields, Keywords

Digital transformation, m-commerce, human capital management, organizational behavior, leadership, ESG

E-Mail Address

E-mail address

Profile

Lai-Wan Carol HOOI is a Visiting Professor at the Graduate School of Global Communication and Language, Akita International University. She teaches Digital Marketing and Advertising for the Global Communication Practices Program. With vast experience in both academic and professional settings, she brings a wealth of knowledge and dynamism to the classroom.

As a professor of digital marketing, she is dedicated to fostering an interactive and engaging classroom environment. Her classes immerse students in real-world projects, guiding them to develop comprehensive digital marketing strategies for their online start-ups. With a passion for fostering innovation and practical skills in the digital realm, her goal is to empower future digital marketers with the knowledge and experience needed to thrive in the ever-evolving digital economy.

A keen researcher, she was awarded the Japan Foundation Japanese Study Fellowship in 2006 and The Taiwan Fellowship in 2017 and 2019. She has received numerous international research grants and authored more than 100 research-related articles and books. She is the Associate Editor of the International Journal of Manpower, a Tier A journal.

Message to Students

Embrace creativity, innovation, and data-driven strategies to transform digital landscapes, shape the future of online engagement, and inspire change.
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Academic Background (Graduate Level) 【 display / non-display 】

  • International Islamic University Malaysia, Graduate School, Division of Business Administration and Economic Policy

    Doctor's Course, 2012/09, Completed, MALAYSIA

  • Wakayama University, Graduate School, Division of Economics

    Master's Course, 1996/03, Completed, JAPAN

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Degree Earned 【 display / non-display 】

  • PhD in Business Administration, PhD in Business Administration (Organizational Behavior), International Islamic University Malaysia, 2012/09

  • Master of Economics, Management, Wakayama University, 1996/03

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Professional Career On-Campus 【 display / non-display 】

  • Akita International University, Visiting Professor, 2024/04 - 2024/08

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External Career 【 display / non-display 】

  • Ritsumeikan Asia Pacific University College of International Management, Professor, 2023/04 - 2026/03

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Academic Society Affiliations 【 display / non-display 】

  • Global Labor Organization, 2018/01 - , UNITED KINGDOM

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Field of Expertise 【 display / non-display 】

  • Human Resource Management, Organizational Behavior

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Qualifications Acquired 【 display / non-display 】

  • IELTS

  • Japanese Language Proficiency Test

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On-Campus Classes/Subjects In Charge of 【 display / non-display 】

  • 2025, Fall, ECN314-1_F, Managerial Accounting

  • 2025, Fall, GCP650-1_F, Global Communication Practicum

  • 2025, Fall, GCP649-1_F, Scholarly Research and Paper

  • 2025, Spring, GCP633-1_S, Digital Marketing and Advertising

  • 2025, Spring, ECN358-1_S, Mastering Negotiation

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