Basic Information


Lai-Wan Carol HOOI


Visiting Professor



Research Fields, Keywords

Digital transformation, m-commerce, human capital management, organizational behavior, leadership, ESG

E-Mail Address

E-mail address


Lai-Wan Carol HOOI is a Visiting Professor at the Graduate School of Global Communication and Language, Akita International University. She teaches Digital Marketing and Advertising for the Global Communication Practices Program. With vast experience in both academic and professional settings, she brings a wealth of knowledge and dynamism to the classroom.

As a professor of digital marketing, she is dedicated to fostering an interactive and engaging classroom environment. Her classes immerse students in real-world projects, guiding them to develop comprehensive digital marketing strategies for their online start-ups. With a passion for fostering innovation and practical skills in the digital realm, her goal is to empower future digital marketers with the knowledge and experience needed to thrive in the ever-evolving digital economy.

A keen researcher, she was awarded the Japan Foundation Japanese Study Fellowship in 2006 and The Taiwan Fellowship in 2017 and 2019. She has received numerous international research grants and authored more than 100 research-related articles and books. She is the Associate Editor of the International Journal of Manpower, a Tier A journal.

Message to Students

Embrace creativity, innovation, and data-driven strategies to transform digital landscapes, shape the future of online engagement, and inspire change.

Academic Background (Undergraduate Level) 【 display / non-display

  • University of Malaya, Faculty of Education, Economics & Mathematics

    University, 1982/06, Graduated, MALAYSIA

  • University of Malaya, Faculty of Arts, Economics

    University, 1981/06, Graduated, MALAYSIA

Academic Background (Graduate Level) 【 display / non-display

  • International Islamic University Malaysia, Graduate School, Division of Business Administration and Economic Policy

    Doctor's Course, 2012/09, Completed, MALAYSIA

  • Wakayama University, Graduate School, Division of Economics

    Master's Course, 1996/03, Completed, JAPAN

  • The Institute of Chartered Secretaries and Administrators, Graduate School, Division of Business Administration, Company Secretarial

    Master's Course, 1986/02, Completed, UNITED KINGDOM

Degree Earned 【 display / non-display

  • PhD in Business Administration, PhD in Business Administration (Organizational Behavior), International Islamic University Malaysia, 2012/09

  • Master of Economics, Management, Wakayama University, 1996/03

  • Graduateship of The Institute of Chartered Secretaries and Administrators, Company Secretarial, The Institute of Chartered Secretaries and Administrators, 1987/08

  • Diploma in Education, Education, University of Malaya, 1982/06

  • Bachelor of Arts, Economics, University of Malaya, 1981/06

Professional Career On-Campus 【 display / non-display

  • Akita International University, Visiting Professor, 2024/04 - 2024/08

External Career 【 display / non-display

  • Ritsumeikan Asia Pacific University College of International Management, Professor, 2024/04 - 2025/03

Academic Society Affiliations 【 display / non-display

  • Global Labor Organization, 2018/01 - , UNITED KINGDOM

Field of Expertise 【 display / non-display

  • Human Resource Management, Organizational Behavior

Qualifications Acquired 【 display / non-display


  • Japanese Language Proficiency Test


On-Campus Classes/Subjects In Charge of 【 display / non-display

  • 2024, Spring, GCP633-1_S, Digital Marketing and Advertising