Basic Information

写真a

Koichi YAMAMURA


Title

Select Professor

Nationality

JAPAN

Profile

Koichi Yamamura, Ph.D. is a communication consultant with extensive experience in corporate communication, M&A communication, crisis communication, and communications measurement. He has published many articles including case studies and contributed chapters on the history of public relations in Japan in several books. He is a co-editor of 'Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment.' A former executive vice president of a boutique PR firm in Tokyo, he has also held positions as head of measurement of a global automotive company and a senior advisor of a global communications measurement company. While teaching at AIU, he currently provides counsel on communication strategy to a bio start-up company that operates globally.
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Academic Background (Undergraduate Level) 【 display / non-display 】

  • International Christian University, Faculty of Liberal Arts, Department of Social Science

    University, 1977/03, Graduated, JAPAN

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Academic Background (Graduate Level) 【 display / non-display 】

  • University of Miami, School of Communication, Public Relations

    Doctor's Course, 2010/08, Completed, UNITED STATES

  • Boston University, College of Communication, Public Relations

    Master's Course, 2006/12, Completed, UNITED STATES

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Degree Earned 【 display / non-display 】

  • Ph.D. in Communication, Communication, University of Miami, 2010/08

  • Master of Science in Public Relations, Public Relations, Boston University, 2006/12

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Professional Career On-Campus 【 display / non-display 】

  • Akita International University Graduate School of Global Communication and Language Global Communication Practices, Select Professor, 2024/04 -

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Academic Papers 【 display / non-display 】

  • Historic evolution of public relations in Japan, Public Relations Review, vol.39 (2) (p.147 - 155) , 2013/06, Koichi Yamamura, Seiya Ikari, Takashi Kenmochi

    Research paper (scientific journal), Multiple Authorship, English

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Books 【 display / non-display 】

  • Public Relations in Japan: Evolution of Communication Management in Culture of Lifetime Employment, Routledge, 2019/01, Tomoki, Kunieda, Koichi Yamamura, Junichiro Miyabe, et al

    Scholarly Book, Joint Editing and Writing, English

  • Asian Perspectives on the Development of Public Relations: Other Voices, Palgrave Macmillan, 2014, Tom Watson et al

    Scholarly Book, Single Author, English

  • Public Relations Case Studies from Around the World (2nd Edition), Peter Lang, 2017, Jean Valin, Judy VanSlyke Turk, Koichi Yamamura, Masamichi Shimizu, Nancy Snow et al

    Scholarly Book, Allotment Writing, English

  • Public Relations Case Studies from Around the World, Peter Lang, 2014, Judy VanSlyke Turk, Jean Valin, John Paluszek, Koichi Yamamura, et al

    Scholarly Book, Allotment Writing, English

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