Basic Information

写真a

CHEONG Hyuk Jun


Title

Assistant Professor

Nationality

KOREA REPUBLIC OF

Research Fields, Keywords

Digital marketing, digital advertising, social media, user-generated content, public opinion, spiral of silence
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Academic Background (Graduate Level) 【 display / non-display 】

  • University of Tennessee, Communication and Information, Mass Communication

    Doctor's Course, 2016/05, Completed, UNITED STATES

  • University of Tennessee, Communication and Information, Advertising

    Master's Course, 2008/12, Completed, UNITED STATES

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Professional Career On-Campus 【 display / non-display 】

  • Akita International University Faculty of International Liberal Arts Global Business Program (Ryoiki), Assistant Professor, 2021/04 -

  • Akita International University Graduate School of Global Communication and Language Global Communication Practices, Assistant Professor, 2020/04 -

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Academic Society Affiliations 【 display / non-display 】

  • Association for Education in Journalism and Mass Communication, 2012/08 - , UNITED STATES

  • American Academy of Advertising, 2010/08 - , UNITED STATES

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Field of Expertise 【 display / non-display 】

  • Digital Marketing

  • Marketing Communication

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Academic Papers 【 display / non-display 】

  • Purchase situations and information-seeking in brand-related user-generated content, Journal of Promotion Management, vol.27 (5) (p.740 - 764) , 2021/03, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:10.1080/10496491.2021.1888171, Research paper (scientific journal), Multiple Authorship, English

  • Updating the Foote, Cone & Belding grid: Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers’ decision making, Journal of Advertising Research, vol.61 (1) (p.12 - 29) , 2021/03, Hyuk Jun Cheong, Yunjae Cheong

    DOI:10.2501/JAR-2020-014, Research paper (scientific journal), Multiple Authorship, English

  • U.S. and Korean consumers: A cross-cultural examination of product information-seeking and -giving, Journal of Promotion Management, vol.26 (6) (p.893 - 910) , 2020/03, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:https://doi.org/10.1080/10496491.2020.1745985, Research paper (scientific journal), Multiple Authorship, English

  • Perfect mothers? The description of mothers in food advertising, Journal of Promotion Management, vol.26 (4) (p.593 - 611) , 2020/01, Jinhee Lee, Ji Mi Hong, Hyuk Jun Cheong

    DOI:https://doi.org/10.1080/10496491.2020.1719959, Research paper (scientific journal), Multiple Authorship, English

  • U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce, Cogent Business & Management, vol.6 (p.1674077 - ) , 2019/09, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:https://doi.org/10.1080/23311975.2019.1674077, Research paper (scientific journal), Multiple Authorship, English

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On-Campus Classes/Subjects In Charge of 【 display / non-display 】

  • 2022, Winter, GCP635-1_W, Public Speaking and Effective Presentations

  • 2022, Fall, GCP645-1_F, Design of Graduation Project

  • 2022, Fall, GCS614-1_F, Communication Research Methods

  • 2022, Fall, GCP650-1_F, Global Communication Practicum

  • 2022, Fall, GCP634-1_F, Communication Research Methods

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Community Activities Outside University 【 display / non-display 】

  • Digital Marketing for Akita Television (AKT)，2022/04 - 2022/07

    Provided consulting to a local broadcast company (Akita Television) for its digital marketing problems with AIU students through ECN391 (Digital Marketing Strategy). Students conducted primary and secondary research, generated digital marketing plans, and presented their ideas to the media company.

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