Basic Information

写真a

CHEONG Hyuk Jun


Title

Assistant Professor

Nationality

KOREA REPUBLIC OF

Academic Background (Graduate Level) 【 display / non-display

  • University of Tennessee, Communication and Information, Mass Communication

    Doctor's Course, 2016/05, Completed, UNITED STATES

  • University of Tennessee, Communication and Information, Advertising

    Master's Course, 2008/12, Completed, UNITED STATES

Professional Career On-Campus 【 display / non-display

  • Akita International University Faculty of International Liberal Arts Global Business Program (Ryoiki), Assistant Professor, 2021/04 -

  • Akita International University Graduate School of Global Communication and Language Global Communication Practices, Assistant Professor, 2020/04 -

Academic Society Affiliations 【 display / non-display

  • Association for Education in Journalism and Mass Communication, 2012/08 - , UNITED STATES

  • American Academy of Advertising, 2010/08 - , UNITED STATES

Field of Expertise 【 display / non-display

  • Marketing Communication

 

Academic Papers 【 display / non-display

  • Purchase situations and information-seeking in brand-related user-generated content, Journal of Promotion Management, 2021/03, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:10.1080/10496491.2021.1888171, Research paper (scientific journal), Multiple Authorship, English

  • Updating the Foote, Cone & Belding grid: Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers’ decision making, Journal of Advertising Research, vol.61 (1) (p.12 - 29) , 2021/03, Hyuk Jun Cheong, Yunjae Cheong

    DOI:10.2501/JAR-2020-014, Research paper (scientific journal), Multiple Authorship, English

  • U.S. and Korean consumers: A cross-cultural examination of product information-seeking and -giving, Journal of Promotion Management, vol.26 (6) (p.893 - 910) , 2020/03, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:https://doi.org/10.1080/10496491.2020.1745985, Research paper (scientific journal), Multiple Authorship, English

  • Perfect mothers? The description of mothers in food advertising, Journal of Promotion Management, vol.26 (4) (p.593 - 611) , 2020/01, Jinhee Lee, Ji Mi Hong, Hyuk Jun Cheong

    DOI:https://doi.org/10.1080/10496491.2020.1719959, Research paper (scientific journal), Multiple Authorship, English

  • U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce, Cogent Business & Management, vol.6 (p.1674077 - ) , 2019/09, Hyuk Jun Cheong, Sufyan Mohammed-Baksh

    DOI:https://doi.org/10.1080/23311975.2019.1674077, Research paper (scientific journal), Multiple Authorship, English

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On-Campus Classes/Subjects In Charge of 【 display / non-display

  • 2021, Fall, ECN392-1_F, Marketing Communication

  • 2021, Fall, GCP642-1_F, Introduction to International Public Relations

  • 2021, Fall, GCS614-1_F, Communication Research Methods

  • 2021, Fall, GCP649-1_F, Scholarly Research and Paper

  • 2021, Fall, GCP650-1_F, Global Communication Practicum

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