Basic Information

写真a

Sungkyu LEE


Title

Assistant Professor

Nationality

KOREA REPUBLIC OF

E-Mail Address

E-mail address

Degree Earned 【 display / non-display

  • Ph.D. in Marketing, Management, Korea University, 2018/02

  • M.S. in Marketing, Management, Korea University , 2010/02

  • B.A. in Psychology, Psychology, Korea University, 2007/08

Professional Career On-Campus 【 display / non-display

  • Akita International University Faculty of International Liberal Arts Global Business Program (Ryoiki), Assistant Professor, 2021/04 -

  • Akita International University Faculty of International Liberal Arts Global Business Program (Katei), Assistant Professor, 2019/09 - 2021/03

External Career 【 display / non-display

  • Korea University, Institute for Business Research & Education, Researcher, 2018/03 - 2019/02

Academic Society Affiliations 【 display / non-display

  • American Marketing Association, 2016/03 - , UNITED STATES

  • Korean Marketing Association, 2015/09 - , KOREA REPUBLIC OF

Field of Expertise 【 display / non-display

  • Marketing Strategy

 

Academic Papers 【 display / non-display

  • Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness?, International Journal of Advertising, 2020/01, Kim et al.

    Research paper (scientific journal), Multiple Authorship, English

  • A Store Brand’s Country-of-Origin or Store Image: What Matters to Consumers?, International Marketing Review, 2017, Garrett et al.

    Research paper (scientific journal), Multiple Authorship, English

  • A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities, Journal of Product Innovation Management, 2013, Lee et al.

    Research paper (scientific journal), Multiple Authorship, English

Grant-in-Aid for Scientific Research 【 display / non-display

  • National Research Foundation of Korea,2017/01 - 2018/12,Brand Management Studies for Private Labels

Joint Research Activities 【 display / non-display

  • Service Innovation Studies, 2018/01 - , International Collaboration

  • Competitor Partnership Studies, 2018/01 - , International Collaboration

 

On-Campus Classes/Subjects In Charge of 【 display / non-display

  • 2021, Fall, ECN317-1_F, Consumer Behavior

  • 2021, Fall, ECN318-1_F, Global Marketing

  • 2021, Fall, IGS200-1_F, Introduction to Global Studies

  • 2021, Fall, ECN401-4_F, Global Business Capstone Seminar

  • 2021, Spring, ECN334-1_S, Strategic Management

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